Camera Trick for Video

I will use this camera trick to cut between when the girl leaves the hospital and goes to the field in reality. This will cut out filming in a hospital corridor as this would be hard to do if my actress is in a hospital gown.

Video Diary 2

Hi, since my last video diary,  have gotten replies from my artist's audience and posted them on my blog. I have also done research on artist's websites and artist's Digipak's, these can also be found on my blog. I hope to do more work on my artist's website.

Lesson Tuesday 11th November

Virtual Choir:

1. Prosumers (Producers + consumers)

2. Location (keep us separate, global community, connect and collaborate)

Ideology (your idea rather than the medias)

3. Relatable - people coming together

4. Specific subculture - people who we're willing to get involved

Media:

1. Traditional

2. Online

Marxism:

- The police/ government are there to protect the 1% tht don't question anything

- At school we're taught to conform, wear uniform, learn for exams etc.

- It's the norm to go on and follow the rules even though you'll still feel miserable.

What would Marx say these rules benefit? 

- The 1% of people that have all the money and power

- They sell a lifestyle, an idea that cosmetic surgery, fame, fortune etc. 

- Makes you realise how ordinary life is

- Marx wants people to realise why people are starving when there's enough money to feed the world - because they keep their money, we think this is normal and we aspire to be rich.

- Marxist view allows people to see that voting will never change.

In our thriller we have challenged the idea of hero Vs villain, because both characters, the killer and the computer hacker, commit crime acts. Also, we challenge the idea that the government is there to protect society because the government is behind the killing of the computer hacker, they are trying to keep the information on the USB stick a secret. Therefore, I am incorporating the idea of conspiracy. However, we are normalising the idea that killers are bad, and the computer hacker we have sympathy for. We reinforced the idea that guns are powerful, and make you more masculine.

The fact that we don't include any female characters in our thriller could be conforming to stereotypes of women as fragile and feminine, so they don't become an action hero.

Consumerism:

- The idea that everything costs money

- Identity has a price tag, not natural

Power: 

- The idea of Us Vs Them.

Russell Brand Video #GuardianLive:

- If you want to be happy to have fame, fortune, attention etc. yet salvation did not come.

- Culturally trying to solve it by consuming it. Smothering alienation in money. They don't want to be marginalised. 

- If we live in an environment that stimulating selfishness we're in a constant state of desire. The selfish nature rises but we should be kind to each other.

- You won't make yourself happy with materialistic things.

- That people that say that the system works means the systems works for them.

- If he sold his book for free it would make it alright but everything costs, consumerism. 

Music Video Marking

1st Video - Level 3 (Kesha - Hungover) C GRADE

Genre - pop

Lighting - 'bright light'

Effects - reflection, 

Style + Image (adj) - literal

Brand Identity - The flowers on the digipak don't go together with the emo vibe. 

Main: 25

Ancillary: 8

Overall: 33

The focus is on her in both the music video and digipak. The flower tattoo is featured in both texts - it is a motif. The colour black is common in both texts. The theme of femininity is seen throughout the texts. However the colours do not match and the texts are not the same throughout the digipak.

2nd Video - Level 2 (Indicates - Doors Are Secure) D GRADE

Genre - indie rock

Lighting - dark

Effects - handheld camera 

Style + Image (adj) - dull, working class, edgy.

Brand Identity - The Digipak has a more sexual vibe, however the edgy looks match the video.

Main: 20 

Ancillary: 6

Overall: 26

The focus is on the boys in the video, whereas there isn't an actual focus on the Digipak, just a couple kissing. The lip-syncing is bad and the camera is shaky. The digipak matches the dark scheme f the video, it's edgy.

3rd Video - Level 2 (Maine River - Where Secrets Stay Safe) D GRADE

Genre - rock

Lighting -bright at times, dark in others

Effects - close ups, mirror reflections

Style + Image (adj) - edgy

Brand Identity - The Digipak has an artistic vibe.

Main: 30 

Ancillary: 8

Overall: 38

DigiPak Research

Video Diary 1

1. ARE YOU ON SCHEDULE?

Yes I think I am on schedule and I have filmed the first half of my music video.

2. IF NOT, WHY - WHAT PROBLEMS/REASONS?

However, I cannot film this week because my main actress does not feel very well. 

3. HOW WILL YOU SOLVE THESE PROBLEMS?

Hopefully, I will film the rest of the music video in two weeks when my actress is feeling better.

4. WHAT DO YOU HAVE TO DO/PRIORITY & WHEN?

5. WEEK 3 OF 7 PRODUCTION WEEKS... HOW MUCH PROGRESS HAVE YOU MADE?

Jump Cut Footage (Advanced Camerawork)

Here is the footage Tierney and I made using jump cut techniques which showcase advanced camera work. Below, is the Tierney showcasing jump cuts on the stairs in the library. We filmed on my phone and used the software Splice to edit the clips together. The second clip we did was the disappear shot where Tierney filmed me to create the illusion that I could disappear. Again, we used the software Splice on my phone to edit the shots. The third and final jump cut technique we used was showcasing Tierney walking to one area and appearing at the next, again, this  was filmed on the stairs located in the library.  

How do you rebrand a shy guitarist as a solo artist?

Oasis - Don't Look Back in Anger

• Authentic

• Nonchalent

• Manor House - rock and roll, heterosexual

• Popular -girls, voyerism 

• British - taxi, John Lennon, Hackney

• Intertexual references

Noel Ghallagher - Death of You and Me

What characters have we got?

• Noel as a star in text, writing lyrics, influences character, white shirt (pure), sunglassss (hiding himself), priest type character, religious figure

• Public in diner

• Waitress - wants to escape, bright uniform, shouldn't be in there, Noël pushes her in pool, dominant character

• Marching band

Is there any meaning?

•"Hero Sandwhich"

• Music come to save the waitress

• Washing away her cares

• "Thoughts of going under" - suicide, not pure anymore, baptism (water)

• Christ-like pose waitress makes - target audience, American Christians, hand on heart, good person

• Yonic symbol and she walks through door

• Hell symbol and she walks through the door

Can you spot any voyerism?

• Bands sexy outfits

• Waitress comes out of pool wet, short dress, close ups of legs

Relationship to sound:

• Horse in time to beat

• "Thoughts of going under" - goes under water

• "I can feel the storm clouds sucking at my soul" - horse and cart, weird procession

Setting:

• Old American Diner - branding of the song, "last chance" on window

• Motel

• Desert

Props:

• Diner

• Pool - pushed into pool, death, re-birth, baptism image, 

• Horse and cart - dark, old, vintage, villainous, threat is starting to

move into the waitresses life, rolls up as she reaches freedom, sells her soul, flirts with the devil/dark side

Theme:

• Western America

• Americana

How has this concept been developed?

Noel Ghallager - What A Life

Meaning:

• Fire - hell

• Devil - dark, persuasive, makes her look small, comical (Russel Brand), pervy, liar, evil British, trying to corrupt her soul

• Waitress - heart racing, resisting

• "Soulsucker" on camera

• Flipped - flipping her life around

Star in Text:

 

• Russel Brand - drugs, temptation, alcohol, top hat (child catcher)

• Noel gets a ride with the devils helpers, takes a picture of them and 'sucks their soul', saves the waitress's soul, don't want to brand him as a British villain, God

Voyerism:

• Devils helpers flash down a car - close up of leg, steals car, picks up Noel

• Takes pictures of the devils helpers in bikinis

Intertextuality:

• Devil - Heaven Vs Hell, what's right and what's wrong

• Flipped - anti-Christ 

• Owl - pure, showing she's still deep, occultic symbol, the dark side

• Chitty Chitty Bang Bang - child catchers top hat

Noel Then Vs Now:

• The song is his last chance to make an album, getting older

• Americana Vs Britannia

Branding Yoghurt

Activia 2010 Yoghurt advert:

• Science, facts, diagram

• Happy

• Throwing away the rubbish

• Celebration

• Branding of campaign 'TLC' Tummy Loving Care

• No ethnic group except for the people at the market

• They're selling happiness, a new start, a middle class life, a community

• Appeals to a female audience

Ski Activ Joanna McMillion:

• Science, doctor, nutritionist

• Symplified, balloon

• She enjoys the yoghurt, you will too

• Blue blazer and blue balloon - branding

WHAT ARE YOU SELLING YOUR AUDIENCE?

A LIFESTYLE (emotions, heartbreak,something relatable)

Image and Campaign

IMAGE:

• It represents the artist

• Superficial

• Representation -constructed, not real

• Marketable

Your music video us how you construct an artists image. You need to think about the:

• costume

• props

• make-up

• setting

• camera

• lighting

You need to pitch a TEST FOOTAGE. Enough to get across the video.

CAMPAIGN:

• You are promoting an album (12 SONGS)
• You set out to sell the album
• Image and personality
• Website
• Music Video
• Digipak

Theses all have to have to have the same:

• colours
• logo
• themes
• image
• style

They need to have CONSISTENCY.

Research and Planning Tasks

1. Boot Camp Digipack (Individual) & evaluation

2. (Individual Blog) My music video x 3 Ideas

3. Research into Image & Genre (Annotated images of promotional photos commenting on Genre conventions & Image)

4. Lyrics Analysis*

4a. Timecode

5. Ideas Brainstorm

6. References and Inspiration; Music Video's

7. References and Inspirations; Artists Image

8. References and Inspirations; Promotional Campaigns (Album, Videos & Websites from a recent album release looking for continuing of design/image)

9.Boot Camp (Individual Blog) Music Video Analysis (3 x videos applying Goodwin, Intertextuality, Hyper-reality & Voyeurism*) extended from class lessons

10. Boot Camp E-Mail to copyright holder & evidence of you pitch with your 'Test Footage'

11. Group Meetings (weekly - brainstorms/ideas etc)

12a. Target Audience Profile – collage & commentary (age, gender, subculture, fashion, values, attitudes, what appeals to them)

12b. Target Audience evidence - Artists Social Networking sites 'Friends & Likes' 

13. Mood Board for your Concept (and any note-paper diagrams of your final idea)

14. Your Final Pitch (video)

15. Marketing & Campaign Strategy

(Here is the guide for above)

16. (Individual Blog) Digipak Analysis 

17. (Individual Blog) Website Analysis 

18. Timeline 

19. Storyboard

20. Animatic Motion Storyboard

Over half term:

Planning:

21. Production Schedule

22. Shot Lists

23. Assets List

24. Test Shots 

25. Risk Assessments

26. Location Recce

27. Call Sheets

28. Weather Check (if required) 

Feedback Deadline for R&P 1-20 is Mon 7th October

Final Deadline for R&P 21 - 28 is Mon 4th November

All marks are FINAL - there is no opportunity to resit this module or submit late.

Billon - Special ft. Maxine Ashley

This would be my second choice as I believe it would harder to create a low budget video because of the nightlife atmosphere which would mean that I would possibly need multiple people. I would preferably like to do the video in black and white to fit in with the album artwork.

Drums: Regular, Heartbeat
Instruments: Gradual
Vocals: Upbeat

Addal - I See Fire ft. Jasmine Thompson

This track would be first choice to create a music video for as I really like the combination of the vocals with Addal's track. I also liked that the music feels natural, which is fitting because I would like to make a more natural contextual video rather than a performance video.

Drums: Regular

Instrument: Gentle

Vocal: Feminine and Angelic

Descriptive words for video

Soft

Peaceful

Angel

Natural

Upbeat

Track Choice

I have listened to two tracks which I'd like to be able to make a music video for but I haven't decided between the two yet. The first track (below) is by a two music producers called Billon. The second track is a remix of a cover that a singer did of Ed Sheeran's song 'I See fire' for the film Lord of the Rings.

Digipak Examples

Look at the digipaks and how they create Brand identity & image - which is best as a whole campaign?

ELLIE

MATT HOLT

http://3217holt.tumblr.com/

Matt Holt's work is better as a whole campaign as there is a website which is easier to follow.

Mark Scheme Construction

Apply and Evaluate

• To self-assess your work accurately
• To evaluate student work & justify marks
• To apply mark scheme

32-34 = Low A
35-37 = Mid A38-40 = High A

GRADE: High A

• Editing Matches the Music (Face paced etc.)
• However syncing off at times

GRADE: Low A

• Good use of filters to set the tone
• Editing and actors match the music
• Limited use of creativity

GRADE: High A

• Good use of creativity
• Editing matches song
• Limited use of filters

Transition Work to A2

 

Things to do:

1. Digipack - Photoshoot & Shop
2. Edit a Music Video
3. Client, Concept, Test Footage & Pitch
4. Goodwin Analysis 3 Music Videos
5. 12 Hr Shoot (18th July)