Activia 2010 Yoghurt advert:
• Happy
• Throwing away the rubbish
• Celebration
• Branding of campaign 'TLC' Tummy Loving Care
• No ethnic group except for the people at the market
• They're selling happiness, a new start, a middle class life, a community
• Appeals to a female audience
Ski Activ Joanna McMillion:
• Science, doctor, nutritionist
• Symplified, balloon
• She enjoys the yoghurt, you will too
• Blue blazer and blue balloon - branding
WHAT ARE YOU SELLING YOUR AUDIENCE?
A LIFESTYLE (emotions, heartbreak,something relatable)
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