Transformation of Website

Creating the Perfume

Video Diary 3

In today's lesson I will work on my artist's website by creating more merchandise, event posters and artist description.

Behind the Scenes 2

New Digipak Ideas

Evidence of Photography

An Interview with my Artist

ADDAL

"I think that after the last four years of EDM's (Electronic Dance Music) hegemony, people's ears are simply tired! This is what happened to me and is the reason why I went back doing something more melodic and passionate; I felt that I needed to get back to real emotions because music is made of this. That's why I call my kind of music EMOTIONAL, and I think that the secret is only that people are feeling the same emotions that led me to make these tracks. It's something that starts from love and not from business, and I think that makes the difference." 

Producing The Merchandise

Weather and Recce Report

Audience Replies

Website Research

Music Video Marking

1st Video - Level 3 (Kesha - Hungover) C GRADE

Genre - pop

Lighting - 'bright light'

Effects - reflection, 

Style + Image (adj) - literal

Brand Identity - The flowers on the digipak don't go together with the emo vibe. 

Main: 25

Ancillary: 8

Overall: 33

The focus is on her in both the music video and digipak. The flower tattoo is featured in both texts - it is a motif. The colour black is common in both texts. The theme of femininity is seen throughout the texts. However the colours do not match and the texts are not the same throughout the digipak.

2nd Video - Level 2 (Indicates - Doors Are Secure) D GRADE

Genre - indie rock

Lighting - dark

Effects - handheld camera 

Style + Image (adj) - dull, working class, edgy.

Brand Identity - The Digipak has a more sexual vibe, however the edgy looks match the video.

Main: 20 

Ancillary: 6

Overall: 26

The focus is on the boys in the video, whereas there isn't an actual focus on the Digipak, just a couple kissing. The lip-syncing is bad and the camera is shaky. The digipak matches the dark scheme f the video, it's edgy.

3rd Video - Level 2 (Maine River - Where Secrets Stay Safe) D GRADE

Genre - rock

Lighting -bright at times, dark in others

Effects - close ups, mirror reflections

Style + Image (adj) - edgy

Brand Identity - The Digipak has an artistic vibe.

Main: 30 

Ancillary: 8

Overall: 38

DigiPak Research

Music Video Draft

Here is a collection of the first footage I have shot to become a music video for ADDAL's track 'I See Fire ft. Jasmine Thompson'. There is still the majority of footage missing, however, I will soon be shooting this, then the music video would make sense.

Recce Report 1

Here is my first Recce Report for Tuesday 14th October. I have listed the location details and what shots they would feature in. I have also added whether transport is included for each location. 

Casting Evaluation

Here is a collection of the lead roles in my music video and the actresses who play them. I have written information about them and why they are good choices for the roles in my music video I will produce for ADDAL's track 'I See Fire ft. Jasmine Thompson'.

Behind the Scene Evaluation

I have gathered some behind the scenes pictures of the music video that I've shot so far. They show me, the director, at work and other pictures, such as the actress after make-up and shots of the actress in certain scenes.

Production Crew

Here is the list of the production crew that contributed in the making of my music video for ADDAL's track 'I See Fire ft Jasmine Thompson'. This includes the director, producer, lighting technician and make-up artists.

Production Schedule 1

This is the production schedule for Tuesday 14th October 2014. It goes through what would happen on set of the production and what time they would happen. This includes preparing the actress for the set, preparing the set for filming, and transportation.

Call Sheet 1

This is the Call Sheet for Tuesday 14th October 2014, in which I have enlisted the necessary details of the cast and crew, as well as brief information about the locations. I have also included pictures of the locations I will be visiting.