• It represents the artist
• Superficial
• Representation -constructed, not real
• Marketable
Your music video us how you construct an artists image. You need to think about the:
• costume
• props
• make-up
• setting
• camera
• lighting
You need to pitch a TEST FOOTAGE. Enough to get across the video.
CAMPAIGN:
- You are promoting an album (12 SONGS)
- You set out to sell the album
- Image and personality
- Website
- Music Video
- Digipak
Theses all have to have to have the same:
- colours
- logo
- themes
- image
- style
They need to have CONSISTENCY.
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