Tuesday, 9 September 2014

Image and Campaign

IMAGE:

• It represents the artist
• Superficial
• Representation -constructed, not real
• Marketable

Your music video us how you construct an artists image. You need to think about the:

• costume
• props
• make-up
• setting
• camera
• lighting

You need to pitch a TEST FOOTAGE. Enough to get across the video.

CAMPAIGN:

  • You are promoting an album (12 SONGS)
  • You set out to sell the album
  • Image and personality
  • Website
  • Music Video
  • Digipak
Theses all have to have to have the same:
  • colours
  • logo
  • themes
  • image
  • style
They need to have CONSISTENCY.

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