1st Video - Level 3 (Kesha - Hungover) C GRADE
Lighting - 'bright light'
Effects - reflection,
Style + Image (adj) - literal
Brand Identity - The flowers on the digipak don't go together with the emo vibe.
Main: 25
Ancillary: 8
Overall: 33
The focus is on her in both the music video and digipak. The flower tattoo is featured in both texts - it is a motif. The colour black is common in both texts. The theme of femininity is seen throughout the texts. However the colours do not match and the texts are not the same throughout the digipak.
2nd Video - Level 2 (Indicates - Doors Are Secure) D GRADE
Genre - indie rock
Lighting - dark
Effects - handheld camera
Style + Image (adj) - dull, working class, edgy.
Brand Identity - The Digipak has a more sexual vibe, however the edgy looks match the video.
Main: 20
Ancillary: 6
Overall: 26
The focus is on the boys in the video, whereas there isn't an actual focus on the Digipak, just a couple kissing. The lip-syncing is bad and the camera is shaky. The digipak matches the dark scheme f the video, it's edgy.
3rd Video - Level 2 (Maine River - Where Secrets Stay Safe) D GRADE
Lighting -bright at times, dark in others
Effects - close ups, mirror reflections
Style + Image (adj) - edgy
Brand Identity - The Digipak has an artistic vibe.
Main: 30
Ancillary: 8
Overall: 38
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