Target Audience

ADDAL's SoundCloud profile:

" 'Emotional music' this is the concept behind Addal.
Born to satisfy the human needs of emotions, passion and feelings.
It’s the pure essence of love turned into music."

'Emotional music' could appeal to young teenagers who can relate to the plot of the music video.

Song Feedback

Here is an example of some of the comments made on the video ADDAL posted of this song on YouTube:

The audience express that they like the remix but think that the beat is too fast. Hopefully by addressing the target audience with my ideas for the video that it will change their mind and bring in a wider audience for my artist. Visuals in my music video can help to address the problems of a fast beat.

Here is an example of some of the comments made on Facebook about ADDAL's remix of 'I See Fire':

The comments are even more positive and it's clear to see the age group is between 16-mid 20s. 

Audience

I want to appeal to people aged 16-mid 20s because this is the age group which are listening to ADDAL's music. Ideally, I would like the video to appeal to the Hipster subculture, as this is the type of audience ADDAL's music is appealing to. Since the song is a re-mix, I will need to steer it away from the original song's video because this will differentiate the artists work as his own. 

I think that they would relate to what the teenagers in my music video will go through as the song can be seen as quite emotional. The lyrics say "If this is to end in fire, then we should all burn together", this can be quite motivational because it's saying that they're stick with each other through everything. However, it can also be seen as quite depressing because they will do anything for each other, even die. If my video discussed depression then I would be relating to young adults who suffer from depression regularly.

The audience that listens to ADDAL's music can fit into the hipster subculture because many appeal to his modern and fashionable look. His music brings in a more modern take of a hipster. Typically they would be aged 18-24 and dress according to fashion trends. They aren't alternative but listen to music that have an upbeat. Just like ADDAL's music they aren't completely alternative as they are a mainstream audience as well. On the right here is Jaden and Willow Smith, who are starting a new era of modern hipsters who have started to wear alternative modern clothing that derives from mainstream clothing. This is what I can imagine ADDAL's audience to look like, modern but alternative.