Hi, since my last video diary, have gotten replies from my artist's audience and posted them on my blog. I have also done research on artist's websites and artist's Digipak's, these can also be found on my blog. I hope to do more work on my artist's website.
Tuesday, 11 November 2014
Lesson Tuesday 11th November
Virtual Choir:
1. Prosumers (Producers + consumers)
2. Location (keep us separate, global community, connect and collaborate)
Ideology (your idea rather than the medias)
3. Relatable - people coming together
4. Specific subculture - people who we're willing to get involved
Media:
1. Traditional
2. Online
Marxism:
- The police/ government are there to protect the 1% tht don't question anything
- At school we're taught to conform, wear uniform, learn for exams etc.
- It's the norm to go on and follow the rules even though you'll still feel miserable.
What would Marx say these rules benefit?
- The 1% of people that have all the money and power
- They sell a lifestyle, an idea that cosmetic surgery, fame, fortune etc.
- Makes you realise how ordinary life is
- Marx wants people to realise why people are starving when there's enough money to feed the world - because they keep their money, we think this is normal and we aspire to be rich.
- Marxist view allows people to see that voting will never change.
In our thriller we have challenged the idea of hero Vs villain, because both characters, the killer and the computer hacker, commit crime acts. Also, we challenge the idea that the government is there to protect society because the government is behind the killing of the computer hacker, they are trying to keep the information on the USB stick a secret. Therefore, I am incorporating the idea of conspiracy. However, we are normalising the idea that killers are bad, and the computer hacker we have sympathy for. We reinforced the idea that guns are powerful, and make you more masculine.
The fact that we don't include any female characters in our thriller could be conforming to stereotypes of women as fragile and feminine, so they don't become an action hero.
Consumerism:
- The idea that everything costs money
- Identity has a price tag, not natural
Power:
- The idea of Us Vs Them.
Russell Brand Video #GuardianLive:
- If you want to be happy to have fame, fortune, attention etc. yet salvation did not come.
- Culturally trying to solve it by consuming it. Smothering alienation in money. They don't want to be marginalised.
- If we live in an environment that stimulating selfishness we're in a constant state of desire. The selfish nature rises but we should be kind to each other.
- You won't make yourself happy with materialistic things.
- That people that say that the system works means the systems works for them.
- If he sold his book for free it would make it alright but everything costs, consumerism.
Friday, 7 November 2014
Thursday, 6 November 2014
Tuesday, 4 November 2014
Music Video Marking
1st Video - Level 3 (Kesha - Hungover) C GRADE

Lighting - 'bright light'
Effects - reflection,
Style + Image (adj) - literal
Brand Identity - The flowers on the digipak don't go together with the emo vibe.
Main: 25
Ancillary: 8
Overall: 33
The focus is on her in both the music video and digipak. The flower tattoo is featured in both texts - it is a motif. The colour black is common in both texts. The theme of femininity is seen throughout the texts. However the colours do not match and the texts are not the same throughout the digipak.
2nd Video - Level 2 (Indicates - Doors Are Secure) D GRADE

Genre - indie rock
Lighting - dark
Effects - handheld camera
Style + Image (adj) - dull, working class, edgy.
Brand Identity - The Digipak has a more sexual vibe, however the edgy looks match the video.
Main: 20
Ancillary: 6
Overall: 26
The focus is on the boys in the video, whereas there isn't an actual focus on the Digipak, just a couple kissing. The lip-syncing is bad and the camera is shaky. The digipak matches the dark scheme f the video, it's edgy.
3rd Video - Level 2 (Maine River - Where Secrets Stay Safe) D GRADE

Lighting -bright at times, dark in others
Effects - close ups, mirror reflections
Style + Image (adj) - edgy
Brand Identity - The Digipak has an artistic vibe.
Main: 30
Ancillary: 8
Overall: 38
Video Diary 1
1. ARE YOU ON SCHEDULE?
Yes I think I am on schedule and I have filmed the first half of my music video.
2. IF NOT, WHY - WHAT PROBLEMS/REASONS?
However, I cannot film this week because my main actress does not feel very well.
3. HOW WILL YOU SOLVE THESE PROBLEMS?
Hopefully, I will film the rest of the music video in two weeks when my actress is feeling better.
4. WHAT DO YOU HAVE TO DO/PRIORITY & WHEN?
5. WEEK 3 OF 7 PRODUCTION WEEKS... HOW MUCH PROGRESS HAVE YOU MADE?
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