Artist's Image & Genre

Above top, is a collection of the artwork that is with his songs released onto his SoundCloud profile. His image is modern with the style simplistic to match his music. The artworks all include girls as the image. This give me a format to work with when I create a DigiPak for his track 'I See Fire ft Jasmine Thompson'. I also gives me the idea that a girl would definitely feature in the music video. Above bottom, is ADDAL's Instagram profile, in which he posts the artwork of his track releases on SoundCloud. He gets feedback from what people think of the tracks with likes and comments. He has linked his Facebook profile so that people who are interested in his music can get in contact with him. This is a good example of advertising because it gets him out there.

The Talent agency he is signed to is called 'Unity Group'. They advertise his Facebook page and if someone wanted to book him they would book him through them. Another management that ADDAL seems to be signed to is FP Artists, who are focused on scouting, booking, management and organisation of events. They advertise his latest tracks on SoundCloud and his Instagram profile.

This image was found on FP Artists page for ADDAL. It seems like this could be an image of ADDAL, however this in hard to tell because there is no evidence to suggest this. ADDAL seems like an artist who covers his identity and rather lets his music speak for him, like most DJs, which I think he fits into more. This means that my music video would be ideal because it means that his identity isn't shown and his music is telling a story. His music is described as 'emotional' music which fits in which my idea for a music video because the sensitive topic of depression can be emotional.

Genre - Indie Pop

I think that ADDAL's music can be defined as Indie-Pop because he takes alternative music and makes them more mainstream to viewers by adding beats and instrumentals. Indie Pop is defined as a genre of alternative rock. This means that his music is less melancholic than alternative rock and more upbeat. However, in my music video I am making the message more alternative rock because I want ADDAL's music to connect with people emotionally.