Thursday, 26 June 2014

Billon - Special ft. Maxine Ashley



This would be my second choice as I believe it would harder to create a low budget video because of the nightlife atmosphere which would mean that I would possibly need multiple people. I would preferably like to do the video in black and white to fit in with the album artwork.

Drums: Regular, Heartbeat
Instruments: Gradual
Vocals: Upbeat


Saturday, 21 June 2014

Addal - I See Fire ft. Jasmine Thompson


This track would be first choice to create a music video for as I really like the combination of the vocals with Addal's track. I also liked that the music feels natural, which is fitting because I would like to make a more natural contextual video rather than a performance video.

Drums: Regular
Instrument: Gentle
Vocal: Feminine and Angelic

Descriptive words for video
Soft
Peaceful
Angel
Natural
Upbeat


Friday, 20 June 2014

Track Choice

I have listened to two tracks which I'd like to be able to make a music video for but I haven't decided between the two yet. The first track (below) is by a two music producers called Billon. The second track is a remix of a cover that a singer did of Ed Sheeran's song 'I See fire' for the film Lord of the Rings.

Thursday, 19 June 2014

Aphex Twin Video


MUSIC VIDEO BACKGOUND

In Come To Daddy, Chris Cunningham stages a miserable and surreal scene of run-down suburban tower blocks, in which an old woman walks her dog along a street strewn with litter. Camera and sound foster a feeling of suspense: the woman is not alone. In an adjacent car park something appears to be lurking. 

When her dog urinates on an apparently broken-down television, the contorted face of the musician Aphex Twin appears on the screen. The title-song begins, and a distorted voice screams out from the TV: “I want your soul.” The old woman is driven in terror and discovers a group of children in the car park, each with the grinning, grimacing face of Aphex Twin. The demon in the television calls out to the children the words of the song-title: “come to daddy.” Carrying their “father”, they run through the carpark, sending a car owner fleeing in terror – all the time wreaking havoc to the beat of the song’s syncopated rhythm.

The central scene of the work depicts the birth of the demon, who emerges naked and gaunt from the television. The editing is fast and he twitches to the beat. The contorted face again appears on the screen, but this time there is only one television: the one you are watching.

How did the director of this video Chris Cunningham, come up with his Visual Concept for this track?

This introduction to the world of Come to Daddy, however, is not accompanied by the song, Come to Daddy. When compared with the compact disc recording, the Come to Daddy song proper begins only after the distorted image of Richard D. James first appears in the TV set. Throughout the first minute and sixteen seconds, we hear an introduction section that appears either to have been scored specifically for this video, or at the very least to have been pulled from some unreleased Aphex Twin material . 

While the illustrated book that accompanies the Work of Director Chris Cunningham DVD makes no mention of the introduction section, the lack of any additional credits, along with the unique electronic style, would suggest that it was scored by Richard D. James. However, it does raise the interesting question of whether the music was composed for the visuals, or the visuals were composed for the music in this section, and also whether it really matters.

How do the images link to the Music and Lyrics?

Chris Cunningham in many of his videos manages to employ a sense of a narrative and which in some ways frustrate us ‘the viewer’ through the use of abstract imagery and unusual editing sequences. From a position of the viewer he also managed to place a video on television that is not seen as mainstream that does not relate to MTV era image. And creating an underlying theme of art, socialty and humanity these elements, and the terrifying Aphex Twin soundtrack, all contribute to the cult success of the Come to Daddy video release.

The video itself communicates many issues that were beginning at the time to make headline news and gaining more awareness in public. Issues of behavior, respect, community division and social problems within communities have been in the past seen as a national taboo or the issue that has been pushed under the carpet. This in someways has taken the issue onto the main stage.

Monday, 9 June 2014

Digipak Examples

Look at the digipaks and how they create Brand identity & image - which is best as a whole campaign?

ELLIE

MATT HOLT















Matt Holt's work is better as a whole campaign as there is a website which is easier to follow.

Mark Scheme Construction

Apply and Evaluate

  • To self-assess your work accurately
  • To evaluate student work & justify marks
  • To apply mark scheme
32-34 = Low A
35-37 = Mid A38-40 = High A



GRADE: High A

  • Editing Matches the Music (Face paced etc.)
  • However syncing off at times


GRADE: Low A

  • Good use of filters to set the tone
  • Editing and actors match the music
  • Limited use of creativity


GRADE: High A

  • Good use of creativity
  • Editing matches song
  • Limited use of filters

Thursday, 5 June 2014

Blur Inspired Artwork


How I Made The Artwork


To make this artwork inspired by Blur's album cover, I first outlined a picture of me and my sister by using the pencil tool on Photoshop. Then I filled in the skin colour and added shading for a less 2D look. I then outlined the facial features such as the mouths, nose and eyes. Next I shaded in the hair to match each hair colour and then shaded in any clothing that needed shading such as my jean jacket. Another detail that I added was to colour in the necklace my sister wears and put details on my teeth to show my braces.

Monday, 2 June 2014

Digipak

WHAT IS A DIGIPAK?
Digipak is a patented style of CD, DVD or BD packaging. Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

EXAMPLES OF A DIGIPAK:




Goodwin Anaylsis

In his book Dancing in the Distraction Factory, Andrew Goodwin points out characteristics and features that can be found in music videos. Below is the six characteristics he believed to be conventions of the music video genre.
  1. Music videos demonstrate genre characteristics. (e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). 
  2. There is a relationship between lyrics and visuals. The lyrics are represented with images.(either illustrative, amplifying, contradicting). 
  3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.(either illustrative, amplifying, contradicting). 
  4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). 
  5. There is frequently reference to notion of looking (screens within screens, mirrors, stages, etc) and particularly voyeuristic treatment of the female body. 
  6. There are often intertextual reference (to films, tv programmes, other music videos etc).

Transition Work to A2

 
Things to do:

  1. Digipack - Photoshoot & Shop
  2. Edit a Music Video
  3. Client, Concept, Test Footage & Pitch
  4. Goodwin Analysis 3 Music Videos
  5. 12 Hr Shoot (18th July)